Marketing Analyst

Postuar më: April 12, 2024, 1:19 p.m.

We are looking for a Marketing Analyst who will research and identify ways to expand our marketing activities, identify and acquire new clients. You will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Marketing Analyst Responsibilities:

- Analyze and test continuously multiple sales funnels and customer intent
- Measure ROI of online advertising campaigns
- Report on marketing KPIs like CVR, EPC, CPC, CPM
- Monitor budget distribution and performance of paid ad campaigns
- Conduct competitive research and analyze benchmarking data
- Recommend website and campaign optimizations
- Research and implement marketing tools to support our promotional projects
- Work closely with sales and marketing teams to identify opportunities for new client acquisition

Marketing Analyst Requirements and skills:

- Work experience as a Marketing Analyst or similar role
- In-depth knowledge of marketing principles, advertising platforms, and analytics.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Experience with PPC campaigns
- Expert knowledge of MS Excel - Formulas, data analytics, and more

Marketing Analyst Expectations:

- Meet or exceed key performance indicators (KPIs) for each campaign.
- Contribute innovative ideas to enhance campaign effectiveness.

- Adapt to evolving industry trends and marketing technologies